Electronics
eCommerce
This growing electronics eStore caters to digital-first shoppers across India, offering a wide range of gadgets including smartphones, smartwatches, accessories, and home electronics. Operational since 2019, the business scaled from regional sales to a national footprint through smart inventory management and flash-sale strategies. The brand competes in a high-volume, low-margin market where precision targeting and fast user journeys are key.
Founded: 2019
Target Market: Pan-India online buyers
Category Focus: Smart gadgets, mobile accessories, and tech gear
The brand partnered with DigiGlow with a clear goal: maximize profitability from their paid ad spend and improve tracking accuracy.
Together, we:
- Audited their product feed and optimized it for Google Shopping
- Set up enhanced eCommerce tracking through Google Tag Manager
- Created high-intent landing pages aligned with bestsellers
- Designed and managed performance ad campaigns across Google platforms
We worked hand-in-hand with their tech and marketing teams for weekly reviews and real-time optimization.
Product titles and categories weren’t showing up in relevant searches.
Solution: Restructured feed with keyword-rich product names, brand tags, and GTINs for better product discovery.
The client was running ads blindly with no visibility on ROAS.
Solution: Implemented full-funnel tracking via Google Tag Manager and GA4 with real-time event triggers.
Landing pages weren’t built for conversions.
Solution: Redesigned the landing layout with faster load speeds, social proof, and dynamic offer displays.
- 4X ROAS within the first 45 days of campaign optimization
- 2.8X Increase in conversion rate through Shopping ads
- 35% Reduction in bounce rate via landing page improvements
- 100% Tracking accuracy across all product categories
- 20% Increase in high-margin accessory sales via upsell strategy
