D2C
Footwear Label
Business Age: 4 years
Target Audience: Men & women aged 20–40
USP: Festive drops + all-day comfort + accessible pricing
The brand approached DigiGlow with a specific goal: increase repeat sales and revenue from seasonal buyers.
Our partnership focused on:
- Identifying customer buying patterns during festivals
- Building retargeting sequences based on past shopper behavior
- Developing CRO-based landing pages and audience segmentation
- Executing creative-focused campaigns for top-performing collections
Festival buyers weren’t coming back for more.
Solution: Created custom retargeting audiences based on past events and built seasonal reminders with limited-edition drops.
Good reach but low add-to-carts and purchases.
Solution: Designed CRO-optimized product pages and used urgency-based messaging in ads and retargeting creatives.
Same creatives used year-round, no festive alignment.
Solution: Rolled out seasonal-specific retargeting ads with festive colors, local language CTAs, and personalized headlines.
- 4.5X ROAS on retargeting campaigns
- 39% Repeat Purchase Rate Increase
- 2.1X AOV boost from bundled festive collections
- 21% Drop in Cart Abandonment
- 15+ high-converting festive creatives launched across platforms
