Fashion
& Apparel
This homegrown fashion brand specializes in modern ethnic wear for men and women, blending cultural heritage with contemporary styles. Established just 2 years ago, the brand has rapidly expanded through Instagram and WhatsApp, gaining traction in tier 1 and tier 2 cities. Known for quality-first garments and trend-sensitive collections, they primarily catered to Gen Z and millennial shoppers through organic channels.
Business Age: 2 years
Core Market: Online-first ethnic fashion
Primary Audience: Women & men aged 18–35
When the brand approached DigiGlow, they had a strong product line but inconsistent digital growth. Our partnership was built on one goal: turn their traffic into transactions at scale. We worked closely with their team to:
- Clarify their positioning in a crowded market
- Create a performance-driven funnel strategy
- Build scalable Meta and Google ad campaigns
- Design compelling offers aligned with buying psychology
Instagram and WhatsApp were generating views and clicks, but not sales.
Solution: We built a multi-step conversion funnel with optimized landing pages, product highlights, and trust-building elements.
Generic discounts weren’t converting fence-sitters into buyers.
Solution: Created layered offers using urgency, scarcity, and bundling (e.g., Limited-Time Festive Combos, First-Buyer Bonuses).
No ad pixels, no audience segmentation, no retargeting.
Solution: We implemented Meta & Google ad structures from scratch, including cold-to-hot funnels, dynamic catalog ads, and retargeting layers.
- 312% ROI Growth in 90 days
- 2X Average Order Value (AOV) via bundle offers
- 38% Increase in Returning Customers
- ROAS of 5.4 on Meta, 4.7 on Google within the first quarter
- Consistent WhatsApp conversion via funnel-integrated lead flows
